Problem

Despite their great success in the traditional market and mailing automation actions, Emblem Athletic recognized the need to expand their online presence to stay competitive in the digital age.

Although Emblem Athletic has a functional e-commerce, their online presence was limited and they were not taking advantage of the potential of digital advertising.

• Lack of digital marketing strategy: They had never run Google Ads campaigns before, which meant they were missing out on opportunities to drive new, qualified traffic to their website.
• Difficulty measuring online performance: Without the right tracking tools, Emblem Athletic couldn’t effectively measure user behavior on their website or the performance of their digital marketing efforts.
• Lost potential sales: Many visitors were leaving the site without completing a purchase, and there was no strategy to re-engage them if they hadn’t left contact details.
• Growing competition: Other companies in the sector were beginning to use more aggressive digital marketing strategies, which put Emblem Athletic’s market share at risk.
  
  These issues posed a significant challenge to Emblem Athletic’s continued growth in an increasingly digitalised market. The company urgently needed an effective digital marketing strategy to maintain its market leadership position and expand its customer base.