Gesdatta: How a cloud-based accounting management system multiplied its qualified leads
Growing your lead base consistently and predictably.
Argentina Customer
Gesdatta offers a comprehensive cloud-based accounting management solution, including electronic invoicing, inventory control, personnel management, current account management and more. Designed to meet the needs of SMEs and growing companies looking to optimize their accounting and financial processes.
Problem
Gesdatta was struggling to consistently attract qualified leads interested in its accounting management system. The company needed to:
- Increase its visibility in the accounting software market
- Generate a steady and predictable flow of qualified leads
- Improve its marketing ROI
- Efficiently scale its customer acquisition process
Solution
A paid ads strategy focused on Google Ads for the search network was implemented, which included:
- Extensive research of keywords relevant to the accounting and financial sector
- Creation of highly optimized ads highlighting Gesdatta’s key features
- Optimization of landing pages improving relevance and conversion rate
- Implementation of a tracking and analysis system to continuously optimize campaign performance
- Regular adjustment of the bidding strategy to maximize return on investment
This approach not only improved Gesdatta’s marketing metrics, but also had a positive impact on overall business growth, allowing the company to scale its operations more efficiently and effectively.
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