Successful Cases / La Segunda

La Segunda

Memory Game 2024

Argentina

We created an interactive and memorable experience for their «Role Swap» campaign, starring Olympic medalists Manu Ginóbili and Paula Peque Pareto

Customer

Grupo Asegurador La Segunda, one of the main insurance companies in Argentina, sought to generate an interactive and memorable experience for their «Role Swap» campaign, starring Olympic medalists Manu Ginóbili and Paula Peque Pareto.

In this campaign, the two icons of Argentine sports swap their roles to convey a message of personal growth and confidence.

Situation status

La Segunda wanted to develop an activity for their in-person events that would engage attendees in a fun way while reinforcing their new brand identity. The main challenges included:

  • Create an entertaining dynamic in line with the «Role Swap» campaign
  • Integrate the design and visual identity of La Segunda’s rebranding
  • Ensure the activity could function autonomously without internet connection

Our work

From Syloper, we responded to these requirements by developing a custom solution:

  • Technical Development
    • Creation of a Memory game in web format, using HTML, CSS, JavaScript, and jQuery
    • Integration of the design and visual identity of La Segunda’s rebranding
  • Key Functionalities
    • Game cards themed around the insurance company
    • Ability for attendees to participate and accumulate points to win prizes
    • Capacity to function offline after the initial load
  • Challenges Overcome
    • Implementation of a self-sufficient solution independent of internet connection
    • Design of a playful and memorable experience for attendees
    • Alignment of the game with the «Role Swap» campaign and La Segunda’s new brand

Result

The implementation of the personalized Memory game for La Segunda’s «Role Swap» campaign achieved:

  • Generation of an interactive and fun experience for event attendees
  • Reinforcement of La Segunda’s new brand identity through game design and theme
  • Enabling participants to enjoy the activity autonomously, without internet connection
  • Encouraging participant engagement and point accumulation to win prizes

This custom solution, developed by Syloper, demonstrated the agency’s ability to respond to La Segunda’s challenges and contribute to the success of their «Role Swap» campaign.

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