Serrat SRL
Institutional Website and Digital Product Catalog
Argentina The company needed a digital platform that would reflect its market leadership position and facilitate access to its extensive product catalog.
Customer
Serrat S.R.L. is a leading company in the development, production, and marketing of rubber and blown plastic parts for the automotive and agro-industrial industries.
With a presence in national and international markets, it stands out for its engineering excellence, in-house mold making, and highly skilled personnel.
Situation status
The company needed a digital platform that would reflect its market leadership position and facilitate access to its extensive product catalog. The main challenges included:
- Manual and inefficient ordering process
- Need to improve communication with customers and prospects
- Inefficient management of a catalog with over 5,000 products
- Difficulty reaching international markets due to language barriers
Approach and Challenges
We developed a comprehensive solution that included: Technical Development
- Migration and redesign of the site using WordPress with Laravel
- Implementation of a robust architecture to handle large product volume
- Development of a multilingual system (Spanish, English, and Portuguese)
Key Functionalities
- Advanced filtering system by:
- Brands
- Models
- Measurements
- Categories (transmission, steering, suspension, accessories, seeder tubes)
- Product code
- Private area for registered users with order system
- Private area for registered users with order system
- Integration with WhatsApp Business for direct communication with different areas
Result
The new digital platform achieved:
- Greater international reach thanks to the trilingual site
- Optimized and digitized ordering process
- Improved user experience with intuitive filters
- Direct and effective communication with clients through WhatsApp
- Organized and easily navigable digital catalog
- Scalable platform prepared for future growth
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