Vongo
Digital platform to compare and contract healthcare coverage
Argentina Its value proposition combines technology, usability, and transparency to offer each user the options that best fit their profile, without in-person paperwork or confusing processes.
Customer
Vongo is a startup focused on simplifying the process of searching, comparing, and contracting healthcare plans. Its value proposition combines technology, usability, and transparency to help users find the coverage that best fits their profile, without in-person paperwork or confusing processes.
Situation status
A complex, fragmented, and unclear decision-making process for users
Before working with Syloper, Vongo faced a key challenge: users struggled to understand and compare more than 40 healthcare plans available on the market. Information was extensive, highly technical, and inconsistent, leading to frustration, drop-offs, and difficulties completing the affiliation process.
Additionally:
- The initial quotation flow lacked sufficient segmentation, returning poorly personalized results.
- Users often had to speak with multiple advisors or repeat their information several times.
- Plan cards were hard to scan and lacked a clear comparative structure.
- The affiliation flow did not clearly communicate what would happen next, generating uncertainty at critical stages.
Vongo needed to turn a traditionally complex experience into a guided, fast, and easy-to-understand digital journey, improving conversion without sacrificing informational accuracy.
Our work
A more intuitive, personalized, and user-centered digital platform
Syloper worked closely with Vongo to redesign the end-to-end digital experience, focusing on UX design, information architecture, and micro-interactions that guide users throughout the decision-making process.
Key improvements included:
- A redesigned quotation flow, more conversational and segmented, allowing users to receive the top 3 recommended plans from more than 40 options in seconds.
- Optimized plan cards, with unified layouts, clearer hierarchy, explanatory icons, and a stronger visual comparison logic.
- Refined copy and micro-copy, reinforcing transparency, speed, and trust at every step.
- A simplified affiliation flow, with more human-centered forms, reassuring messages, and a final confirmation screen that clearly explains next steps.
- Mobile-first optimization, improving readability, touch interactions, button hierarchy, and overall experience on mobile devices.
- Testimonial and segmentation strategy, adding social proof and targeted messaging for different user profiles.
This approach transformed a traditionally complex process into a clear, predictable, and frictionless experience, increasing conversion rates and reducing repetitive support inquiries.
Result
A simpler, faster, and more trustworthy way to contract healthcare coverage
The collaboration between Vongo and Syloper resulted in a significantly more intuitive platform, with clear processes and messaging tailored to different user needs.
Users can now compare, choose, and start contracting their healthcare coverage without speaking to multiple advisors, receiving precise, personalized results through a fully guided digital experience.
Vongo strengthened its digital model, improving efficiency, transparency, and scalability, and reinforcing its positioning within the private healthcare market.
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